Solutions

Competitor monitoring

Know what your competitors put on their front page, every day, and what it means for you.

Their front page, every day

Add the competitors you follow, and Historian captures their front pages every day the same way it captures yours. Their campaigns, offers and messaging end up on a timeline, next to your own.

A competitor's site as captured, with its changes

Agents that read the competition

The Daily Competitor Campaign Monitor only speaks up when something significant changes: a new campaign, a launched promotion, a new hero message, an ended offer. It says what changed, what it likely signals, and whether you have a gap to close.

The Competitor Promotion Analyser decodes their discount strategy for your own promotional calendar. Others watch their navigation, their messaging and the gaps between their range and yours.

Their newsletters too

With newsletter analysis, in beta and switched on by Historian, you can subscribe Historian to a competitor's newsletter. Each send is archived and read: the topic, the offer and the angle. Historian does not measure their site, so their sends come without numbers, but next to your own.

Newsletter analysis: one send against the traffic and revenue it drove

In context, when your numbers move

When your conversion drops on the same day a competitor launches a sale, the agents see both. That is the difference between “a seasonal slowdown” and an explanation.