Redesign Launch Regression Detector

Identifies and quantifies revenue regressions after site redesign launches

  1. agent ›Day 3 after launch: revenue is 14% below baseline, and 9 of those points come from one place — search. Searches end on a product page 38% of the time, against 63% on the old site.
  2. you ›The agency says it's launch noise. People need a week to get used to a new site.
  3. agent ›Some of it is. The front page and category pages are 2–4% down, and that kind of dip usually fades. Search is different: flat at 38% for three days, no recovery at all.
  4. you ›What's it costing us?
  5. agent ›About DKK 12,000 a day. Fix search first and let next week's numbers decide on the rest. The drop is the same across all search terms, which points to the search setup rather than to how results are ranked.

What it does

Watches the first days after a redesign goes live, comparing KPIs and page-level performance with the pre-redesign Chronicle baseline. A launch always moves the numbers, so the hard part is telling expected launch noise — visitors finding their way around a new layout — from genuine structural regressions that will not fix themselves. The agent makes that distinction for each issue, and ranks the real ones by the revenue they are costing per day, so the team knows what to fix first while the regressions are still small.

Category
Redesign
Data sources
Pre-redesign Chronicle baseline · Site KPIs · Page and template performance after launch
Schedule
Daily, in the first days after launch

An example insight.

What a result from Redesign Launch Regression Detector looks like. The numbers are an illustration, not a customer's.

Redesign Launch Regression Detector · Launch Regression · Example

Search is the launch's real regression — the rest is settling

Three days after launch, revenue is 14% below baseline. Most of it comes from search: searches end on a product page 38% of the time, against 63% on the old site, with no recovery since launch day. Category and front page dips of 2–4% look like normal launch noise.

DKK 12,000/day

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