Redesign Launch Regression Detector
Identifies and quantifies revenue regressions after site redesign launches
- agent ›Day 3 after launch: revenue is 14% below baseline, and 9 of those points come from one place — search. Searches end on a product page 38% of the time, against 63% on the old site.
- you ›The agency says it's launch noise. People need a week to get used to a new site.
- agent ›Some of it is. The front page and category pages are 2–4% down, and that kind of dip usually fades. Search is different: flat at 38% for three days, no recovery at all.
- you ›What's it costing us?
- agent ›About DKK 12,000 a day. Fix search first and let next week's numbers decide on the rest. The drop is the same across all search terms, which points to the search setup rather than to how results are ranked.
What it does
Watches the first days after a redesign goes live, comparing KPIs and page-level performance with the pre-redesign Chronicle baseline. A launch always moves the numbers, so the hard part is telling expected launch noise — visitors finding their way around a new layout — from genuine structural regressions that will not fix themselves. The agent makes that distinction for each issue, and ranks the real ones by the revenue they are costing per day, so the team knows what to fix first while the regressions are still small.
An example insight.
What a result from Redesign Launch Regression Detector looks like. The numbers are an illustration, not a customer's.
Search is the launch's real regression — the rest is settling
Three days after launch, revenue is 14% below baseline. Most of it comes from search: searches end on a product page 38% of the time, against 63% on the old site, with no recovery since launch day. Category and front page dips of 2–4% look like normal launch noise.
Related features
All features →More Redesign agents
All Redesign agents →Every category
The agent catalog →Strategy
Know what to focus on
9 agentsRevenue Opportunity
Find the money hidden in data
12 agentsAction & Recommendation
Specific things to change today
12 agentsCompetitive Intelligence
Know what the market is doing
5 agentsRedesign
Before, during and after a redesign
4 agentsPlatform Migration
Move platforms without losing revenue
4 agentsOther
More agents in the catalog
6 agentsStop guessing why revenue dropped.
Book a demo and we'll show you what Historian finds on your own store.