Detects when a funnel step breaks and connects it to what changed
Monitors conversion rates at each step of the purchase funnel against a rolling historical baseline. Ignores expected drop-off levels and focuses exclusively on statistically significant deteriorations — steps that have gotten meaningfully worse. When a degradation is detected, cross-references the page change timeline to identify content or structural changes that coincide with the shift, and estimates the weekly revenue impact of the broken step.
User flows · Page transitions · Page analytics (conversion rate, bounce rate) · Page timeline · Session recordings
Daily
Funnel Health Advisor
Strategy Agent
$2,800
expected uplift
iOS users show a new drop at the payment step after the wallet-selector UI change deployed Thursday. Desktop and Android are unaffected, pointing to a Safari-specific rendering issue.
Funnel Alert