Funnel Health Advisor
Detects when a funnel step breaks and connects it to what changed
- agent ›The step from basket to delivery broke yesterday. Normally 61% of shoppers continue; since 14:20 it's 47% — far below anything in the last 30 days.
- you ›One bad afternoon? That could just be noise.
- agent ›It held overnight and all morning: 1,840 baskets so far, all at the lower rate. Noise doesn't stay that low for 20 hours at that volume.
- you ›Did we change anything?
- agent ›At 14:12 the delivery page lost its 'Free delivery over DKK 499' line when the shipping box was replaced. The steps before and after it are unchanged.
- agent ›Put the line back. At today's rate the broken step costs about DKK 9,500 a day.
What it does
Every funnel loses people at every step; that is not news. This agent learns how many people each step of your purchase funnel normally keeps, from a rolling historical baseline, and ignores the usual drop-off. It reacts only when a step gets significantly worse than its own normal. Then it goes to the page change timeline to find what changed on that step's pages around the time the rate fell, because a step that breaks overnight has almost always been changed. The insight names the step, the rate before and after, the change that coincides with it, and what the broken step costs per week — daily, so a break is caught the day after it happens rather than at month end.
An example insight.
What a result from Funnel Health Advisor looks like. The numbers are an illustration, not a customer's.
Payment step drop-off rising on iOS
iOS users show a new drop at the payment step after the wallet selector was changed on Thursday. Desktop and Android are unaffected, pointing to an issue with how the new selector shows on iPhones.
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Book a demo and we'll show you what Historian finds on your own store.