Redirect & SEO Integrity Monitor
Monitors migration redirects and SEO health for traffic loss
- agent ›Day 9 after go-live: organic sessions under /brands/ are down 71%.
- agent ›Everything else is down 8–15%, which is normal re-indexing. /brands/ isn't recovering — that looks like missing redirects, not lag.
- you ›Google needs time. Everyone says wait four weeks before you panic.
- agent ›For the 8–15%, yes: that part is already recovering, about a point a day. /brands/ has been flat at −71% since day 2. A group of URLs that never starts to recover isn't waiting for Google.
- you ›How much is at stake?
- agent ›/brands/ earned DKK 64,000 in organic revenue in the month before the move — the biggest group on the list. Fix it now rather than in week 4: the longer Google keeps finding errors there, the longer the rankings take to come back.
What it does
Watches organic traffic, crawl behaviour and URL health during the first 30 days after a platform migration. It detects missing or wrong redirects by tying drops in organic sessions to specific groups of URLs, and it separates Google's normal re-indexing lag — expected, and recovering — from real redirect failures that will turn into permanent ranking loss if nobody fixes them. Fixes are ranked by the organic revenue at stake in each URL group, measured against the pre-migration fingerprint.
An example insight.
What a result from Redirect & SEO Integrity Monitor looks like. The numbers are an illustration, not a customer's.
/brands/ isn't re-indexing — it's a missing redirect
Nine days after go-live, organic sessions under /brands/ are down 71% and have not moved since day 2. The rest of the site is down 8–15% and recovering by about a point a day, which is normal re-indexing.
More Platform Migration agents
All Platform Migration agents →Pre-Migration Performance Fingerprint
Creates performance benchmarks and risk maps for site migrations
Platform Feature Parity Validator
Verifies feature parity and calculates revenue impact of regressions
Migration ROI Retrospective
Calculates financial ROI and performance impact of platform migrations
Every category
The agent catalog →Strategy
Know what to focus on
9 agentsRevenue Opportunity
Find the money hidden in data
12 agentsAction & Recommendation
Specific things to change today
12 agentsCompetitive Intelligence
Know what the market is doing
5 agentsRedesign
Before, during and after a redesign
4 agentsPlatform Migration
Move platforms without losing revenue
4 agentsOther
More agents in the catalog
6 agentsStop guessing why revenue dropped.
Book a demo and we'll show you what Historian finds on your own store.