Navigation Improvement Agent
Finds where users get lost and recommends structural navigation fixes
- agent ›On mobile, 38% of visitors who tap 'Kitchen' in the menu leave from the next page. On desktop it's 12%. The menu link lands on an overview page with no products on it.
- you ›Mobile visitors are just browsing. They'd leave anyway, wouldn't they?
- agent ›Not from 'Bathroom': that menu link lands on a product list, and mobile exits there are 14%, close to desktop. Same visitors, same menu — only the page they land on is different.
- you ›So we delete the Kitchen overview?
- agent ›It works on desktop, so keep it there. Point the mobile menu link straight at 'All kitchen products' — 61% of desktop visitors go there from the overview anyway.
- you ›And if the theme can't do a different link per device?
- agent ›Then add a product row to the top of the overview. Mobile visitors who scroll past the intro and reach products today leave at desktop rates.
What it does
Reads the clicks on your navigation — menu items, filters, breadcrumbs — together with where visitors go next and where they leave. It looks for three kinds of friction: menu items whose clicks lead to unusually high drop-off on the next page, pages that visitors keep moving between without a direct link, and navigation that works on desktop but not on mobile. Because Historian keeps the history of every element, it can also check whether a navigation change is what started the problem. An insight names the menu item or path, the drop-off compared with similar items or with desktop, and a concrete structural fix.
An example insight.
What a result from Navigation Improvement Agent looks like. The numbers are an illustration, not a customer's.
Merge 'New In' and 'New Arrivals' — users click both expecting the same
Click data shows 34% of users who click 'New In' subsequently click 'New Arrivals' within the same session. These two menu items lead to different pages but users expect the same content.
Related features
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For any page, where visitors came from and where they went next, with the numbers for each.
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Mobile vs. desktop
See the heatmap for mobile visitors and for desktop visitors, and how the same page works on each.
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Every category
The agent catalog →Strategy
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Book a demo and we'll show you what Historian finds on your own store.