Heatmap
Version comparison
Put two periods or two versions of a page side by side, each with its own heatmap and its own numbers.
What you see
Two panes, A and B. Each holds the page with its own heatmap for its own date range: before and after a change, this month against last month, or two different pages. The numbers for both sit next to each other, with the difference in percent.
Before and after a change
In change mode, each change to the page is a version. Open one and the side panel shows the page's metrics before and after it: conversion, revenue per visit, order size, revenue, orders, sessions, clicks and CTR.
Click an element and you get its numbers in both panes, side by side: clicks, revenue, revenue per click, order size and converted sessions.
How much is a change worth?
There is no single button for "how much did this change convert". There is something better: the change's version, the version before it, and the same element's revenue per click in both. That is the answer, element by element, and it does not depend on averages for the whole page.
If the two periods are not the same length, Historian switches to the metrics that can be compared fairly, such as per day and per click, and leaves out the totals.
An example
The "Free shipping over €50" tag on the product cards was replaced with "New in". Compare the version with the old tag against the version with the new one: the tag's revenue per click, the product cards' conversion and the page's revenue per visit, side by side.
More in Heatmap
Heatmap overview →Time Machine
Go back to any version of a page, with the heatmap for exactly that version and a written summary of what changed.
Revenue per click
Colour the page by what a click on each element brings in, not by how often it is clicked.
Click products
See which products were bought by the visitors who clicked an element.
Click transitions
See which pages visitors went to after they clicked an element, and what those visits were worth.
Template heatmaps
Add up the same element across every page built from one template, and see where it works and where it doesn't.
Element drill-down
Click any element on the heatmap and follow its numbers day by day, with the days it changed marked on the chart.
Heatmap metrics
Eleven metrics for every element on the page, from clicks to revenue per click. Colour by one and show the numbers of another.
Mobile vs. desktop
See the heatmap for mobile visitors and for desktop visitors, and how the same page works on each.
Traffic segments
Filter the heatmap by where the visitors came from, and see how each channel uses the page.
Experiment heatmaps
A heatmap for every variant of your GrowthBook experiments, and two variants side by side.
Related agents
All agents →Change Regression Detector
Automatically links performance drops to the page changes that caused them
Template Challenger Scorecard
Evaluates redesign template performance versus legacy baselines
Redesign Impact Retrospective
Analyzes redesign performance to determine net revenue impact
A/B Test Opportunity Finder
Identifies the elements most worth testing with expected uplift estimates
Related features
All features →Time Machine
Go back to any version of a page, with the heatmap for exactly that version and a written summary of what changed.
Revenue per click
Colour the page by what a click on each element brings in, not by how often it is clicked.
Element drill-down
Click any element on the heatmap and follow its numbers day by day, with the days it changed marked on the chart.
Heatmap metrics
Eleven metrics for every element on the page, from clicks to revenue per click. Colour by one and show the numbers of another.
Stop guessing why revenue dropped.
Book a demo and we'll show you what Historian finds on your own store.