The tools behind the agents
Every insight our agents produce is built on real tools with real data — not black-box AI. These are the same instruments they use to detect regressions, trace root causes, and quantify impact. And they're fully open for you to explore, validate, and challenge every finding.
No other platform captures your site's full visual and structural history, connects it to revenue data, and hands you the tools to interrogate it all. This is AI analytics with memory.



The analytics backbone our agents use to detect regressions and opportunities. Every page, every element, every product — measured against the exact site version that produced the numbers. When an agent flags a conversion drop, Stats is how it knows.

The world's most advanced click intelligence. We don't just show where visitors click — we show which clicks convert, the revenue behind each interaction, and how click patterns shift when your content changes.

Every day we crawl your entire site, analyze every element, and store a complete copy. The result: a pixel-perfect version history that lets us tie every content change directly to your KPIs — something no other platform on earth can do.



Complete product intelligence — not just sales numbers, but the full picture: stock status, price changes, description updates, image swaps, and category positioning. Our agents use this to detect when a product disappears, gets mispriced, or loses its best-seller badge.

Our AI reads and understands every page on your site — then automatically classifies them: product pages, category pages, blog posts, landing pages, campaign pages. This intelligent taxonomy is what lets agents run deep cross-cutting analysis across page types.

Our lightweight tracking script captures every visitor's origin — Google Ads, organic, direct, TikTok, email, Facebook — and ties it directly to conversion and revenue. See which channels actually make money, not just which ones send traffic.
How it fits together
Our agents don't operate in the dark. Every finding traces back to specific data you can inspect yourself. Challenge any insight. Drill into the evidence. Then act — or dismiss — with full confidence.
38 specialized agents continuously monitor your site using these tools — flagging regressions, anomalies, and opportunities the moment they appear.
Every finding is backed by hard data: the exact page version, the click patterns, the product changes, the revenue impact. Nothing is a black box.
Use the same tools your agents use. Drill into the data, challenge the insight, compare versions side by side — then act with confidence.
Go deeper
Agents use Stats to continuously benchmark every page against its own history. When something changes — a new hero, a rearranged category grid — the agent cross-references the performance shift with the exact deployment that caused it. You get the same view: drill into any page, see the numbers, and verify exactly why the agent raised the flag.
Traditional heatmaps are decorative. Ours are diagnostic. Every click is weighted by conversion rate and revenue, so you instantly see which elements actually drive sales versus which just attract attention. And because we track content changes over time, you can compare click behaviour before and after a deployment — the exact layer our agents use to detect CTA regressions.
History is the foundation everything else is built on. Without it, analytics is just numbers without context. With it, our agents can say: 'This hero image was swapped on March 3rd, and conversion dropped 12% the same day.' You can browse any historical version yourself, compare layouts side by side, and see exactly what your visitors experienced on any given date.
Products tracks every attribute of every product in your catalog over time. When an agent detects a revenue anomaly on a product page, it can tell you whether the price changed, the main image was swapped, or the product went out of stock three days ago. You see the same granular timeline: revenue, orders, conversion, and every metadata change — all connected.
Tags is how Historian understands the structure of your site without any manual setup. The AI analyzes content, layout, and purpose to categorize every URL. This means agents can answer questions like 'Are our category pages converting better than our landing pages?' or 'Which blog posts actually drive revenue?' — insights that are impossible without understanding what each page is.
Most analytics tools tell you where visitors come from. We tell you where revenue comes from — and how that changes when your site changes. Our agents use traffic source data to detect when a channel's conversion rate drops after a deployment, or when a campaign suddenly stops converting. You see the same breakdown: every source, every metric, every trend — connected to your site's history.