Features
Every insight our agents produce is built on real tools with real data — not black-box AI.
Heatmap
Heatmap overview →Heatmap
The most capable heatmaps in e-commerce. Every click is tied to the element that was clicked, the version of the page it was on, and the conversions, revenue and products that followed.
Time Machine
Go back to any version of a page, with the heatmap for exactly that version and a written summary of what changed.
Version comparison
Put two periods or two versions of a page side by side, each with its own heatmap and its own numbers.
Revenue per click
Colour the page by what a click on each element brings in, not by how often it is clicked.
Click products
See which products were bought by the visitors who clicked an element.
Click transitions
See which pages visitors went to after they clicked an element, and what those visits were worth.
Template heatmaps
Add up the same element across every page built from one template, and see where it works and where it doesn't.
Element drill-down
Click any element on the heatmap and follow its numbers day by day, with the days it changed marked on the chart.
Heatmap metrics
Eleven metrics for every element on the page, from clicks to revenue per click. Colour by one and show the numbers of another.
Mobile vs. desktop
See the heatmap for mobile visitors and for desktop visitors, and how the same page works on each.
Traffic segments
Filter the heatmap by where the visitors came from, and see how each channel uses the page.
Experiment heatmaps
A heatmap for every variant of your GrowthBook experiments, and two variants side by side.
Ads
Your ad campaigns next to what happened on your site: spend, ROAS on your own revenue, and every change made to the campaigns.
Google Ads
Your Google Ads campaigns, ad groups, ads and keywords in Historian, measured against the revenue your site actually took.
Meta Ads
Your Meta Ads campaigns, ad sets and ads in Historian, measured against the revenue your site actually took.
Microsoft Advertising Coming soon
Your Microsoft Advertising (Bing) campaigns next to Google and Meta.
Ad change tracking
A record of every change made to your campaigns, ad groups, ads and keywords, set against the changes on your site.
Chronicle and changes
Chronicle Capture
Every day Historian captures your site as your visitors saw it: the page, its screenshot and every element on it, kept as a record you can go back to.
History and change detection
See your site exactly as it looked on any day since Historian started capturing it, with that day's numbers and the events around it.
Explain
When a number moves, Explain breaks the movement down by products, traffic sources and devices, so you see what drove it.
Competitors
Historian captures your competitors' frontpages every day, so their campaigns and changes sit next to your own site's history.
Analytics
Stats
Your site's key numbers, conversion rate, revenue, visitors and order size, against a benchmark period and next to the changes made on the site.
Pages
Every page on your site with its revenue, conversion, visitors and orders against a benchmark, sorted by where the opportunity is biggest.
Products
Revenue, quantity sold, visitors and orders for every product, against a benchmark, with each product's price and availability as it was captured.
Tags
Group your pages by what the pages themselves say, such as category, brand or badge, and see the revenue and conversion of each group against a benchmark.
Funnels
Conversion at each step of your key journeys, from the first page to the order, with where visitors drop off.
Page flow
For any page, where visitors came from and where they went next, with the numbers for each.
Traffic Sources
See which channels actually make money, not just which ones send traffic.
Devices
Desktop, mobile and tablet side by side: revenue, conversion and order size for each, against a benchmark.
AI
AI agents
Agents that watch your site's data on a schedule and bring you insights: pick them from the catalog, or describe your own.
Insights
Every finding from your agents as an insight, with its confidence, its estimated revenue impact and the evidence behind it.
Chat
Ask anything about your site in plain language, and get answers from your own data, with charts and the pages behind them.
Weekly summary
Once switched on for your site, one email every Monday morning with how your site did last week and the insights your agents found.
Beta
Stop guessing why revenue dropped.
Book a demo and we'll show you what Historian finds on your own store.