Diagnoses over-reliance on any single channel and recommends diversification
Profiles the revenue contribution of each of the 21 traffic types across devices, compares the conversion rate and revenue-per-session for each channel, and identifies channels that are punching above or below their share. Recommends where to invest or pull back, with transparent reasoning grounded in the data.
Page analytics (traffic type dimension) · Session recordings · Click analytics by traffic type
Weekly
Traffic Mix Strategist
Strategy Agent
$5,100
expected uplift
Google Shopping traffic is down 22% week-over-week with no corresponding drop in other channels. This pattern is consistent with a feed error or disapproved products.
Alert