Declining Tags Analyst
Analyzes e-commerce tag performance to recover lost revenue
- agent ›The tag 'Kitchen' lost DKK 41,000 in revenue this month, -18%. Sessions are stable; conversion is down. And it isn't the whole tag: 'Kitchen > Knives' accounts for 80% of the drop.
- you ›Then let's run a kitchen campaign and get it back up.
- agent ›A campaign brings visitors, and visitors aren't the problem. Inside Knives, the decline is three products from one brand, each converting at less than half of last month.
- you ›Same brand… we changed supplier for that brand in August.
- agent ›Then check those three products first: price, stock and images. The rest of Knives is up 6%, so the category itself is fine.
What it does
Tags are how Historian groups your products: categories, brands, collections. When a tag starts losing revenue, the useful question is not whether it declined but where inside it. This agent ranks your tags by performance — sessions, conversion rate, revenue, average order value and bounce rate, each against the previous period — and picks out the ones with a real decline and real money behind it. Then it works down the tag's hierarchy to the sub-categories and products that account for the drop, and checks against the site as a whole so a site-wide dip is not blamed on one category. The insight names the tag, how much it lost, where the loss sits and what to look at first.
An example insight.
What a result from Declining Tags Analyst looks like. The numbers are an illustration, not a customer's.
'Outdoor > Tents' revenue down 31% — two products account for most of it
The Tents tag lost 31% of its revenue against the previous period while the site as a whole was flat. Sessions held; conversion fell. Two tents from one brand account for 70% of the drop, and both now convert at under half their usual rate.
Related features
All features →More Other agents
All Other agents →Competitor Frontpage Analysis Agent
Compares your front page with your competitors' — campaigns, themes and what they mean for you
Price Change Impact Detector
Detects products where performance shifted sharply and correlates changes with pricing movements to identify pricing wins and mistakes.
Rising Stars Detector
Identifies products and tags experiencing rapid growth to recommend investment — increased promotion, ad spend, frontpage featuring, and stock preparation.
Product Grid Position Analyzer
Optimizes grid product placement to maximize revenue performance
Ads Agency Report
Monthly account statement of what changed on the ad account, whether it moved the numbers, and what we cannot see.
Every category
The agent catalog →Strategy
Know what to focus on
9 agentsRevenue Opportunity
Find the money hidden in data
12 agentsAction & Recommendation
Specific things to change today
12 agentsCompetitive Intelligence
Know what the market is doing
5 agentsRedesign
Before, during and after a redesign
4 agentsPlatform Migration
Move platforms without losing revenue
4 agentsOther
More agents in the catalog
6 agentsStop guessing why revenue dropped.
Book a demo and we'll show you what Historian finds on your own store.