Heatmap
Heatmap metrics
Eleven metrics for every element on the page, from clicks to revenue per click. Colour by one and show the numbers of another.
The eleven metrics
Clicks, clicks per day, click share (the element's share of the page's clicks) and CTR (clicks against page views) tell you how much an element is used.
Conversion (of the sessions that clicked the element, the share that converted), converted sessions, converted sessions per day, revenue, revenue per day, revenue per click and average order size tell you what that use is worth.
Colour by one, read another
The heatmap has two choices: the metric that colours the elements and the metric whose value is written on them. Colour by revenue per click and read the clicks, and you see at once which elements are worth a lot but get little attention.
The colours run from blue for the lowest values through teal to red for the highest.
Fair comparisons
When you compare two date ranges of different lengths, totals like clicks and revenue would mislead. Historian then offers only the metrics that can be compared: per day, per click and rates.
What other heatmaps don't do
Clicks, scrolls and attention are what most heatmaps measure. Historian measures those clicks against the orders that followed, so seven of the eleven metrics are about conversion and revenue.
More in Heatmap
Heatmap overview →Time Machine
Go back to any version of a page, with the heatmap for exactly that version and a written summary of what changed.
Version comparison
Put two periods or two versions of a page side by side, each with its own heatmap and its own numbers.
Revenue per click
Colour the page by what a click on each element brings in, not by how often it is clicked.
Click products
See which products were bought by the visitors who clicked an element.
Click transitions
See which pages visitors went to after they clicked an element, and what those visits were worth.
Template heatmaps
Add up the same element across every page built from one template, and see where it works and where it doesn't.
Element drill-down
Click any element on the heatmap and follow its numbers day by day, with the days it changed marked on the chart.
Mobile vs. desktop
See the heatmap for mobile visitors and for desktop visitors, and how the same page works on each.
Traffic segments
Filter the heatmap by where the visitors came from, and see how each channel uses the page.
Experiment heatmaps
A heatmap for every variant of your GrowthBook experiments, and two variants side by side.
Related agents
All agents →CTA Optimisation Advisor
Surfaces every underperforming call-to-action with a concrete improvement brief
High-Traffic Revenue Leaker
Identifies popular pages that attract traffic but fail to monetise it
Weekly Performance Strategist
Your Monday morning briefing — what changed, what matters, what to focus on
Related features
All features →Revenue per click
Colour the page by what a click on each element brings in, not by how often it is clicked.
Template heatmaps
Add up the same element across every page built from one template, and see where it works and where it doesn't.
Stats
Your site's key numbers, conversion rate, revenue, visitors and order size, against a benchmark period and next to the changes made on the site.
Stop guessing why revenue dropped.
Book a demo and we'll show you what Historian finds on your own store.