Template Challenger Scorecard
Evaluates redesign template performance versus legacy baselines
- agent ›Scorecard after 14 days. Product page: new beats old by 11% revenue per session. Category page: new is 6% behind. Basket: too early to call — 2,100 sessions so far.
- you ›Overall we're up. Can I tell management the redesign worked?
- agent ›You can tell them the product page worked. The category page is losing on mobile only: −13% revenue per session on mobile, +2% on desktop. That's a mobile layout problem, not a sign the design direction is wrong.
- you ›And the basket?
- agent ›The gap so far is 1.5%, smaller than its normal day-to-day swing. Run the scorecard again in a week; by then it can tell a real difference from noise.
- you ›Give me the one line for management, then.
- agent ›'Product page: a clear win. Category page: a mobile fix, not a rethink. Basket: verdict next week.'
What it does
Once the redesigned site has 14 days of data, this agent puts every new template side by side with the legacy template it replaced. It goes beyond the overall conversion rate: revenue per session, how deeply visitors engage with the page's elements, and whether mobile and desktop perform alike. Every template gets one of three verdicts — genuinely outperforming its predecessor, underperforming, or too early to call — so a strong result on one template does not hide a weak one on another, and nobody declares a winner on two days of data.
An example insight.
What a result from Template Challenger Scorecard looks like. The numbers are an illustration, not a customer's.
New product page wins; new category page loses on mobile
After 14 days, the new product page beats the old one by 11% in revenue per session. The new category page is 6% behind, all of it on mobile. The new basket has too few sessions to call yet.
Related features
All features →Template heatmaps
Add up the same element across every page built from one template, and see where it works and where it doesn't.
Version comparison
Put two periods or two versions of a page side by side, each with its own heatmap and its own numbers.
Mobile vs. desktop
See the heatmap for mobile visitors and for desktop visitors, and how the same page works on each.
More Redesign agents
All Redesign agents →Pre-Redesign Revenue Baseline Auditor
Audits revenue baselines to protect conversion metrics during redesigns
Redesign Launch Regression Detector
Identifies and quantifies revenue regressions after site redesign launches
Redesign Impact Retrospective
Analyzes redesign performance to determine net revenue impact
Every category
The agent catalog →Strategy
Know what to focus on
9 agentsRevenue Opportunity
Find the money hidden in data
12 agentsAction & Recommendation
Specific things to change today
12 agentsCompetitive Intelligence
Know what the market is doing
5 agentsRedesign
Before, during and after a redesign
4 agentsPlatform Migration
Move platforms without losing revenue
4 agentsOther
More agents in the catalog
6 agentsStop guessing why revenue dropped.
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