Leverage your webshop's history to skyrocket your KPIs
"There is no better teacher than history in determining the future. There are answers worth billions of dollars in a 30$ history book."
- Charlie Munger
"There is no better teacher than history in determining the future. There are answers worth billions of dollars in a 30$ history book."
- Charlie Munger
You are probably already collecting lots of valuable data using Analytics tools, Session Recorders, and Customer Data Platforms.
The options are plenty.
All of these have a common denominator: tracking your visitors’ actions.
But nothing is tracking your actions. There is no way to know exactly what was presented to visitors on a specific date.
In short: your webshop's history is missing.
The primary record of history kept by your webshop today is likely the memories of the team members, which leaves it very vulnerable to bias and hard to transfer to others.
Even though we strive to be as data-driven as possible, many decisions must be made based on unvalidated assumptions. But the outcomes of these decisions are rarely recorded and turned into insights.
Historian is the world's first and only tool, specifically built to capture the history of webshops and automatically generate insights from it. With historian, your entire team can leverage history to improve KPIs to meet and exceed targets.
The only thing you need to do to start capturing your history is adding the historian tracking script to your webshop.
We will do a Zoom meeting, guide you through the process, and ensure it is set up correctly.
Don't worry, Historian is built to be fully GDPR and Cookie Law compliant. We do not store any information that the visitor has not given consent to store.
Every time historian sees a significant KPI movement, change to the webshop, or has enough data to a conclusion on the impact of a change, it will create a post in the Feed.
This keeps all team members and stakeholders updated on both the efforts and the results. The feed includes social features, so successes can be celebrated, and failures can be discussed and learned from.
Historian e-mails a weekly summary of the feed to all users and stakeholders.
We built the feed especially to counter this. Think about it. It displays your efforts and results; wouldn't it be worth checking it? And wouldn't you be improving those results?
Historian has a unique KPI movement breakdown feature, it works by looking at KPI movements from every attribution angle and lining up the various impact, the largest one first.
This gives you a unique overview of what is lifting your team and what is keeping it from going higher.
Perhaps the AdWords team is doing great, perhaps the e-mail team needs some pointers and coaching and perhaps history needs to be analyzed for how to improve.
Analyze the changes and look for opportunities using heat maps. Historian's heatmap shows you not only where the visitors clicked, but also what their conversion rate, revenue, etc. was after the click.
This way you know both where the user clicked and where you want them to click. In this way you know both where the user clicked and where you want them to click. In historian, you are not necessarily able to see a heatmap for an entire month. If the page has two changes, then historian will instead show three heatmaps one for each version. This is because showing one heatmap for three different versions of the page and projecting clicks onto it, is simply misleading.
No, Historian is designed to be immediately accessible and provide value as it collects history. However, we would be happy to do a workshop with you and our customer success team will always be happy to help you.
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