Agentic analytics
that knows what happened.
Historian connects your store, your ads and your newsletters, and records how your site and your competitors looked, every day. Our AI agents watch it all and tell you what changed, why, and what to do next.
Built for B2C e-commerce teams. Answers come with the evidence.
An AI that can't see everything will guess.
AI can analyse more than any team ever could. That's exactly the risk. When it's missing the newsletter, the paused campaign or the competitor's sale, it doesn't say "I don't know". It gives you a confident answer built on half the picture.
Half the picture
"Why did outerwear conversion drop last week?"
"Conversion fell from 2.4% to 1.7%. This is consistent with a seasonal slowdown. Consider a discount to stimulate demand."
With Historian
"Why did outerwear conversion drop last week?"
"On day 9 the collection banner reverted to last season's campaign, and the same day your main competitor put 15% off outerwear on its front page. Nothing points to seasonality. Fix the banner first; it's the faster lever."
Full circle.
Full history.
The sources that move your revenue. Your store's sessions, clicks and orders, your Google Ads and Meta Ads accounts, Google Merchant Center and your newsletters, in one place, with insights delivered to Slack. TikTok Ads, Microsoft Advertising, Shopify order data and your own product and order feeds are coming.
Plus what no one else keeps. Chronicle Capture records how your pages and your competitors' front pages looked, every single day. So when something changes, there's a record of what it changed from.
Agents that work before you ask.
Historian's agents watch your data on a schedule and bring you what matters, in the app, by email or in Slack. No dashboards to build, no questions to think of first.
Bad Change Detector
Detects whether any page changes correlate with performance drops
Action & RecommendationWeekly Performance Strategist
Your Monday morning briefing — what changed, what matters, what to focus on
WeeklyRevenue Growth Advisor
Ranks the highest-leverage revenue opportunities filtered by what's fixable
WeeklyDaily Competitor Campaign Monitor
Alerts when competitors make a significant campaign move — silent when they don't
Daily (output only on significant change)Newsletter Revenue Analyst
Makes every email send count — tracks performance from click to purchase
WeeklyCart Abandonment Analyser
Detects cart abandonment spikes and diagnoses the most likely on-page cause
Daily6 of 52 agents in the catalog. See them all →
Insights with receipts.
Every insight shows the evidence behind it: the numbers, the page as it looked, the change that caused it. You can check the work, and challenge it in a chat, before you act on it.
Outerwear conversion down 29% since Thursday
The collection banner reverted to last season's campaign during Thursday's deploy. Visitors landing from the newsletter see a mismatch with the offer they clicked.
Other tools show you what happened in your numbers. Historian shows you what happened.
Dashboards and data connectors measure outcomes. Historian also records the page, the promotion and the competitor's front page around them. That's the difference between a correlation and an explanation.
Two ways in. Same memory.
The Historian app
Our agents deliver insights proactively, with the evidence one click away. Built for teams who want answers without asking.
Book a demoHistorian Headless
Bring Historian into Claude and combine it with the other tools you've connected. Plan, analyse and act in one conversation. Included with Historian.
Explore HeadlessQuestions
What do I need to get started?
A tracking script on your store, added through Shopify or Google Tag Manager; we have a guide for both, and it is usually live within a day. We set up the daily capture of your pages with you, and from then on Chronicle keeps a record of every day. A few days in, we go through the first findings together.
How is this different from Triple Whale, Polar or GA4?
They're strong at collecting metrics. Historian adds the history around them: how your pages and your competitors' front pages looked on any given day, so the agents can explain a change rather than just report it.
Which data sources do you support?
Today: your store's sessions, page views, clicks and orders through the tracking script, the daily capture of your pages and your competitors' front pages, Google Ads, Meta Ads, Google Merchant Center, GrowthBook for experiments, and your newsletters (in beta). Insights go to the app, to email and to Slack. Coming: Microsoft Advertising, TikTok Ads, Shopify order data, product and order feeds, Microsoft Teams and Google Chat.
What happens to our data?
The tracking script records sessions, page views, clicks and orders on your store, and never what visitors type into a field. Only the users of your company see your sites, in the app and in Headless. Our privacy policy describes how we process data, and we're happy to go through it in a demo.
Can I choose what the agents work on?
Yes. You pick agents from the catalog, set how often each one runs, from daily to monthly, and choose who gets its insights. You can also turn a catalog agent into your own, or build a custom agent with a guided wizard.
Stop guessing why revenue dropped.
Book a demo and we'll show you what Historian finds on your own store.