Competitor Navigation & UX Spy
Tracks structural and navigation changes on competitor sites
- agent ›Structural change at Competitor A: since Tuesday, every product page has a 'Complete the look' row right under the add-to-cart button, above the description. It's on all their product templates.
- you ›Let's copy it. If they rolled it out everywhere, it works.
- agent ›I can see what they changed, not their sales. What I can see is the order: jackets only from 12 August, footwear from 2 September, everything from Tuesday. Shops rarely widen a trial three times if it isn't paying off.
- agent ›So: good enough for a test on your own traffic, not for a rollout. Their product page before and after is attached as a diff — hand it to whoever runs your tests.
What it does
Follows the structure of your competitors' sites over time: their navigation, their page templates and the elements on them. When a competitor adds a new type of page, restructures its menu or introduces a new pattern — a sticky basket bar, a new filter, a recommendations row in a new place — the agent shows it as a before-and-after diff from the captured pages, with a brief on the likely business intent and whether it looks like a test or a full rollout. Small tweaks produce no output, so what arrives is worth a look.
An example insight.
What a result from Competitor Navigation & UX Spy looks like. The numbers are an illustration, not a customer's.
Competitor C added sticky add-to-cart bar on all product pages
Competitor C deployed a sticky add-to-cart bar on its mobile product pages last week, after two weeks on jacket pages only. A rollout to every product template after a trial on one category suggests a decision, not a test.
Related features
All features →Competitors
Historian captures your competitors' frontpages every day, so their campaigns and changes sit next to your own site's history.
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Every day Historian captures your site as your visitors saw it: the page, its screenshot and every element on it, kept as a record you can go back to.
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Book a demo and we'll show you what Historian finds on your own store.