Tracks whether the mobile gap is narrowing or widening — and why
Monitors the month-over-month trend in the conversion rate gap between Mobile and Desktop. Rather than flagging the absolute difference, focuses on directional change — identifying whether mobile is improving relative to desktop, holding steady, or regressing. When a meaningful shift is detected, cross-references with page changes on mobile captures and heatmap data to identify the likely cause.
Page analytics (device dimension) · Click analytics (device dimension) · Heatmaps · Template analytics · Page timeline (mobile captures)
Monthly
Mobile vs Desktop Strategy Advisor
Strategy Agent
$7,800
expected uplift
Mobile conversion is now 2.3× lower than desktop, up from 1.8× last month. Click data shows mobile users abandon at category filter interaction — the dropdown is nearly unusable on small screens.
Strategy