Price Sensitivity Detector
Correlates every price change with its impact on conversion
- agent ›The 'Linen Blazer' went from DKK 1,199 to DKK 1,349 on Monday. Its conversion rate has dropped from 3.2% to 1.7% since — 4 days, 2,300 visits.
- you ›Our supplier raised the cost price. We can't go back to 1,199.
- agent ›Then compare revenue, not conversion: at 1,349 it brings in about DKK 13,200 a day; at 1,199 it brought in about DKK 22,100. The higher price doesn't make up for the lost sales.
- you ›What about 1,299?
- agent ›I have no data at 1,299 — it has never been sold at that price. Try it for a week. I'll measure it against both and flag it on Monday if conversion doesn't come back.
What it does
A price change is an experiment whether you meant it as one or not. Every day this agent picks up the price changes Historian detects on your product pages from the product history and measures each one: conversion rate and revenue before the change against after it. When a price increase is statistically associated with a meaningful drop in conversion, it raises an alert with the size of the drop, the revenue it costs per day, and the product flagged for review. Because it compares revenue and not only conversion, it also tells you when a higher price that sells fewer units still earns more — and when it doesn't.
An example insight.
What a result from Price Sensitivity Detector looks like. The numbers are an illustration, not a customer's.
Linen Blazer price increase cut conversion — review advised
The Linen Blazer price increase from DKK 1,199 to DKK 1,349 on Monday coincides with a 45% conversion drop, with traffic unchanged. Revenue from the product is down despite the higher price. Consider a partial rollback to DKK 1,299.
Related features
All features →Products
Revenue, quantity sold, visitors and orders for every product, against a benchmark, with each product's price and availability as it was captured.
History and change detection
See your site exactly as it looked on any day since Historian started capturing it, with that day's numbers and the events around it.
More Revenue Opportunity agents
All Revenue Opportunity agents →Hero Banner Revenue Optimizer
Tracks whether the hero is earning its place — the most expensive pixel on the site
Product Page Conversion Booster
Finds high-traffic product pages quietly leaking revenue
Declining Interest Detector
Spots key elements slowly losing user attention before revenue impact becomes obvious
Cart Abandonment Analyser
Detects cart abandonment spikes and diagnoses the most likely on-page cause
High-Traffic Revenue Leaker
Identifies popular pages that attract traffic but fail to monetise it
Organic Traffic Revenue Maximizer
Closes the conversion gap between organic landing pages and paid equivalents
Newsletter Revenue Analyst
Makes every email send count — tracks performance from click to purchase
Cross-Sell Revenue Identifier
Finds product pairings that are leaving money on the table
Out-of-Stock Revenue Impact Estimator
Puts a number on the revenue being lost to stockouts
Landing Page Revenue Gap Agent
Benchmarks every landing page and surfaces the ones dragging down entry conversion
Product Image Quality Advisor
Flags product pages where weak imagery is suppressing conversion
Every category
The agent catalog →Strategy
Know what to focus on
9 agentsRevenue Opportunity
Find the money hidden in data
12 agentsAction & Recommendation
Specific things to change today
12 agentsCompetitive Intelligence
Know what the market is doing
5 agentsRedesign
Before, during and after a redesign
4 agentsPlatform Migration
Move platforms without losing revenue
4 agentsOther
More agents in the catalog
6 agentsStop guessing why revenue dropped.
Book a demo and we'll show you what Historian finds on your own store.