Weekly Performance Strategist
Your Monday morning briefing — what changed, what matters, what to focus on
- agent ›Three priorities this week. #1 is the front page: revenue per session fell from DKK 9.80 to DKK 6.10 the day the new hero went live on Tuesday.
- you ›Isn't that just the autumn holiday? Traffic is always odd in week 42.
- agent ›Sessions are up 6% on last week, so the visitors came. Sessions that skip the front page converted as usual; only the ones passing through it fell. That points at the page, not the holiday.
- you ›Fair. What are #2 and #3?
- agent ›#2: 'Merino Wool Sweater' revenue is down 38% with traffic flat, so check its price and sizes. #3: bounce rate on /outlet went from 34% to 51% after Thursday's change to the filter bar.
- agent ›Together about DKK 61,000 a week. Start with the hero: it is the largest, and the quickest to undo.
What it does
Every week it reads the site's KPIs — sessions, revenue, conversion rate and bounce rate — against the week before, then looks at the pages and products that moved the most and at the most significant page changes Historian captured during the week. For every big movement it asks one question: did something change on the site, or did the traffic change? A metric that moved right after a page change is tied to that change, with Historian's own description of what was changed; a metric that moved across the whole site is put down to the traffic. The briefing ends with the three priorities for the team, ranked by the revenue at stake, each pointing to the page, product or change behind it — written to be read out in the Monday meeting.
An example insight.
What a result from Weekly Performance Strategist looks like. The numbers are an illustration, not a customer's.
Focus this week: Fix mobile checkout and refresh hero
Mobile checkout conversion is down 18% (est. DKK 62,000/wk at risk) and the hero banner's click-through dropped 34% after Tuesday's update (est. DKK 18,000/wk). These two fixes represent 72% of the recoverable revenue this week.
Related features
All features →Weekly summary
Once switched on for your site, one email every Monday morning with how your site did last week and the insights your agents found.
Stats
Your site's key numbers, conversion rate, revenue, visitors and order size, against a benchmark period and next to the changes made on the site.
History and change detection
See your site exactly as it looked on any day since Historian started capturing it, with that day's numbers and the events around it.
More Strategy agents
All Strategy agents →Revenue Growth Advisor
Ranks the highest-leverage revenue opportunities filtered by what's fixable
Seasonal Opportunity Scout
Spots upcoming commercial moments and tells you if the site is ready
Traffic Mix Strategist
Diagnoses over-reliance on any single channel and recommends diversification
Mobile vs Desktop Strategy Advisor
Tracks whether the mobile gap is narrowing or widening — and why
Category Performance Strategist
Finds the category anomalies that wouldn't show up in a standard dashboard
Funnel Health Advisor
Detects when a funnel step breaks and connects it to what changed
Site Architecture Advisor
Audits navigation efficiency — is the site structure helping or hurting revenue?
Social Media Strategist
Weekly, data-driven social media content plans based on trends, products, and context.
Every category
The agent catalog →Strategy
Know what to focus on
9 agentsRevenue Opportunity
Find the money hidden in data
12 agentsAction & Recommendation
Specific things to change today
12 agentsCompetitive Intelligence
Know what the market is doing
5 agentsRedesign
Before, during and after a redesign
4 agentsPlatform Migration
Move platforms without losing revenue
4 agentsOther
More agents in the catalog
6 agentsStop guessing why revenue dropped.
Book a demo and we'll show you what Historian finds on your own store.