Heatmap
Click products
See which products were bought by the visitors who clicked an element.
What you see
Pick an element on the heatmap and open Products: the products purchased after clicking it, as product cards. Sort them by revenue, orders or order size. With no element selected, you see the products bought after visiting the page.
How it works
Historian follows the session: an order counts for an element when it was placed in the same session, after the visitor clicked it. Each product carries its quantity, revenue and number of orders.
From a product card you can go to the product's own data, its heatmap, or the pages visitors went to from it.
An example
A banner for the winter collection gets plenty of clicks. Click products shows what the clickers actually bought: mostly the discounted accessories at the bottom of the campaign page, not the jackets in the banner.
What other heatmaps don't do
A heatmap tool sees the page, a web shop sees the orders. Click products puts the two together: from an element on a page to the products in the basket.
More in Heatmap
Heatmap overview →Time Machine
Go back to any version of a page, with the heatmap for exactly that version and a written summary of what changed.
Version comparison
Put two periods or two versions of a page side by side, each with its own heatmap and its own numbers.
Revenue per click
Colour the page by what a click on each element brings in, not by how often it is clicked.
Click transitions
See which pages visitors went to after they clicked an element, and what those visits were worth.
Template heatmaps
Add up the same element across every page built from one template, and see where it works and where it doesn't.
Element drill-down
Click any element on the heatmap and follow its numbers day by day, with the days it changed marked on the chart.
Heatmap metrics
Eleven metrics for every element on the page, from clicks to revenue per click. Colour by one and show the numbers of another.
Mobile vs. desktop
See the heatmap for mobile visitors and for desktop visitors, and how the same page works on each.
Traffic segments
Filter the heatmap by where the visitors came from, and see how each channel uses the page.
Experiment heatmaps
A heatmap for every variant of your GrowthBook experiments, and two variants side by side.
Related agents
All agents →Related features
All features →Click transitions
See which pages visitors went to after they clicked an element, and what those visits were worth.
Revenue per click
Colour the page by what a click on each element brings in, not by how often it is clicked.
Products
Revenue, quantity sold, visitors and orders for every product, against a benchmark, with each product's price and availability as it was captured.
Stop guessing why revenue dropped.
Book a demo and we'll show you what Historian finds on your own store.