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Revenue

Declining Interest Detector

Spots key elements slowly losing user attention before revenue impact becomes obvious

How it works

Monitors click share trends on template-defined key elements over a rolling 6–8 week window. Rather than looking for sudden drops, detects sustained gradual decline — an element that was clicked by 12% of visitors 6 weeks ago and is now at 7%, with no content change to explain it. Surfaces the trend with a confidence score based on traffic volume and rate of decline.

Data sources

Click analytics (key elements by template) · Template definitions · Page timeline

Schedule

Weekly

Example insight

Declining Interest Detector

Revenue Agent

$1,600

expected uplift

Promo banner engagement declining for 3rd consecutive week

The main promotional banner has lost 8% engagement each week for three weeks running. The creative has been live for 6 weeks — well past the typical attention half-life for this placement.

Trend Alert