Heatmap
Click transitions
See which pages visitors went to after they clicked an element, and what those visits were worth.
What you see
Pick an element and open Pages: the pages visited after clicking it, as page cards, sorted by the metric you choose. If nobody went anywhere by clicking the element, Historian says so.
How it works
For each page view, Historian pairs the last link that was clicked with the page the visitor saw next. Each transition carries its clicks, converted clicks, revenue and orders, so the pages are not only ranked by how many went there but by what those visitors went on to do.
An example
The "Sale" item in the menu sends most of its clicks to the sale overview, as expected. But a fifth of them go to the size guide next, and those visitors convert better. That is a reason to link the size guide from the sale pages.
More in Heatmap
Heatmap overview →Time Machine
Go back to any version of a page, with the heatmap for exactly that version and a written summary of what changed.
Version comparison
Put two periods or two versions of a page side by side, each with its own heatmap and its own numbers.
Revenue per click
Colour the page by what a click on each element brings in, not by how often it is clicked.
Click products
See which products were bought by the visitors who clicked an element.
Template heatmaps
Add up the same element across every page built from one template, and see where it works and where it doesn't.
Element drill-down
Click any element on the heatmap and follow its numbers day by day, with the days it changed marked on the chart.
Heatmap metrics
Eleven metrics for every element on the page, from clicks to revenue per click. Colour by one and show the numbers of another.
Mobile vs. desktop
See the heatmap for mobile visitors and for desktop visitors, and how the same page works on each.
Traffic segments
Filter the heatmap by where the visitors came from, and see how each channel uses the page.
Experiment heatmaps
A heatmap for every variant of your GrowthBook experiments, and two variants side by side.
Related agents
All agents →Related features
All features →Click products
See which products were bought by the visitors who clicked an element.
Page flow
For any page, where visitors came from and where they went next, with the numbers for each.
Element drill-down
Click any element on the heatmap and follow its numbers day by day, with the days it changed marked on the chart.
Stop guessing why revenue dropped.
Book a demo and we'll show you what Historian finds on your own store.