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Strategy

Seasonal Opportunity Scout

Spots upcoming commercial moments and tells you if the site is ready

How it works

Consults an opportunity calendar of upcoming holidays and seasonal events, cross-referenced against the site's front page AI description to assess relevance — filtering out events with no plausible product fit. For relevant events within the planning window, checks year-over-year traffic and revenue data to size the opportunity, then reviews current category page and hero content readiness via AI page descriptions. Flags gaps between the expected traffic spike and the current on-site preparation.

Data sources

Opportunity calendar · AI page description — front page (SPD) · Product analytics (YoY) · Page analytics · AI page descriptions — category & campaign pages

Schedule

Weekly

Example insight

Seasonal Opportunity Scout

Strategy Agent

€34,000

expected uplift

3 weeks to Black Friday — last year's top page returns 404

Your highest-converting Black Friday landing page from last year now returns a 404. Last year it drove €34k in revenue over the weekend. Recreate or redirect immediately.

Urgent