Pre-Migration Performance Fingerprint

Creates performance benchmarks and risk maps for site migrations

  1. agent ›Fingerprint saved: 'Old platform, before migration', timestamped today. 1,240 product URLs end in .html under a category path, and they carry 82% of your organic revenue.
  2. you ›Our migration partner already has a redirect list. Isn't this double work?
  3. agent ›Their list says where each URL should go. This says what each URL is worth. After go-live, that's how you tell a missing redirect that costs DKK 40 a month from one that costs DKK 40,000.
  4. agent ›Templates and navigation are in it too. The filters on your category pages are used in 44% of the sessions that end in an order. If the new platform's filters work differently, that's the first place to look after go-live.

What it does

Run it before the migration begins. Site-wide KPIs are not enough to judge a platform move, because migrations break things one URL pattern, one template or one navigation path at a time — and usually silently. So this agent documents the revenue contribution of each URL structure, each template type and each navigation pattern on the current platform, and saves it as a named, timestamped Chronicle fingerprint. Every comparison after go-live is made against that record, and the risk map in it shows where a break would cost the most.

Category
Platform Migration
Data sources
Revenue and sessions per URL structure · Template performance · Navigation patterns · Chronicle archive of the current platform
Schedule
Once, before the migration starts

An example insight.

What a result from Pre-Migration Performance Fingerprint looks like. The numbers are an illustration, not a customer's.

Pre-Migration Performance Fingerprint · Fingerprint · Example

82% of organic revenue arrives on product URLs ending in .html

Fingerprint saved. 1,240 product URLs follow the pattern /category/product-name.html and carry 82% of organic revenue. Category filters are used in 44% of the sessions that end in an order. Both are on the risk map for go-live.

Stop guessing why revenue dropped.

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