Ads
Ad change tracking
A record of every change made to your campaigns, ad groups, ads and keywords, set against the changes on your site.
The change history
Every campaign, ad group, ad and keyword has its change history: what changed, the old value, the new value, and who made the change when the platform records it. The latest changes are shown on each overview, and every change is marked on the charts.
What is tracked
Campaigns created, removed, paused or enabled, and their type, budget and bid strategy. Ad groups and ad sets created, removed or changed. Ads created or removed, and changes to their URL, status, type, path, tracking or creative. Keywords added or removed, and changes to their status, match type or text.
Ad changes against page changes
The correlations view lists, day by day, the changes made on your site next to the changes made to your ads. When the numbers move, you can see whether the campaign or the site changed first.
Weighted by what matters
Each change is weighted by its share of the spend and the kind of change, so the changes that matter most come first.
More in Ads
Ads overview →Google Ads
Your Google Ads campaigns, ad groups, ads and keywords in Historian, measured against the revenue your site actually took.
Meta Ads
Your Meta Ads campaigns, ad sets and ads in Historian, measured against the revenue your site actually took.
Microsoft Advertising Coming soon
Your Microsoft Advertising (Bing) campaigns next to Google and Meta.
Related features
All features →Ads
Your ad campaigns next to what happened on your site: spend, ROAS on your own revenue, and every change made to the campaigns.
History and change detection
See your site exactly as it looked on any day since Historian started capturing it, with that day's numbers and the events around it.
Chronicle Capture
Every day Historian captures your site as your visitors saw it: the page, its screenshot and every element on it, kept as a record you can go back to.
Stop guessing why revenue dropped.
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