Redesign Impact Retrospective
Analyzes redesign performance to determine net revenue impact
- agent ›90-day verdict: the redesign added about DKK 410,000 in net revenue. Raw revenue is up 18%, but the same quarter grew 9% last year without a redesign, and the October campaign accounts for another 3 points.
- you ›18% is the number I want on the slide. Why make it smaller?
- agent ›Because next year's budget will be planned on it. The season and the campaign would have happened on the old site too. Six points are the redesign's own — still a solid result, and one that holds up when finance checks it.
- agent ›For next time: catch the mobile category page earlier — it cost an estimated DKK 95,000 before it was fixed in week 5. And keep the product page approach: it's the biggest single contributor to the gain.
What it does
Ninety days after launch, this agent writes the retrospective on what the redesign did for the business. It compares post-launch performance with the pre-redesign baseline and adjusts for season using the same period last year, then separates the redesign's own contribution from external factors such as campaigns, so the result is a net revenue impact rather than a raw before-and-after. It ends with lessons learned: what worked and should be carried forward, and what should have been caught earlier — the input for the next redesign.
An example insight.
What a result from Redesign Impact Retrospective looks like. The numbers are an illustration, not a customer's.
The redesign added about 6 points of growth — not 18
Revenue is up 18% on the baseline, but the same quarter grew 9% last year on its own and the October campaign accounts for 3 points. The redesign's net contribution is about 6 points of growth.
Related features
All features →More Redesign agents
All Redesign agents →Pre-Redesign Revenue Baseline Auditor
Audits revenue baselines to protect conversion metrics during redesigns
Redesign Launch Regression Detector
Identifies and quantifies revenue regressions after site redesign launches
Template Challenger Scorecard
Evaluates redesign template performance versus legacy baselines
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