Heatmap
Element drill-down
Click any element on the heatmap and follow its numbers day by day, with the days it changed marked on the chart.
What you see
Click an element and the side panel shows its clicks, revenue, revenue per click, order size and converted sessions. Click a number, or Inspect element, and the element opens full screen: every metric for the element, for both panes when you compare two periods.
Day by day, version by version
The Metrics tab charts the metric you pick for the element, one point per day. Every date the element changed is a dashed line on the chart, and the days of each version are highlighted. Click a day and Preview shows the page as it looked then, scrolled to the element. Numbers gives you the same data as a table, with a total.
Everything about one element
The drill-down has the element's other views as tabs: Products for what was bought after a click, Pages for where visitors went next, and, at template level, Template for the element on every page of the template.
An example
Revenue per click on a newsletter sign-up box fell in May. The chart shows a dashed line on the 3rd. Preview on the 2nd and the 4th shows why: the discount in the box went from 15% to 10%.
More in Heatmap
Heatmap overview →Time Machine
Go back to any version of a page, with the heatmap for exactly that version and a written summary of what changed.
Version comparison
Put two periods or two versions of a page side by side, each with its own heatmap and its own numbers.
Revenue per click
Colour the page by what a click on each element brings in, not by how often it is clicked.
Click products
See which products were bought by the visitors who clicked an element.
Click transitions
See which pages visitors went to after they clicked an element, and what those visits were worth.
Template heatmaps
Add up the same element across every page built from one template, and see where it works and where it doesn't.
Heatmap metrics
Eleven metrics for every element on the page, from clicks to revenue per click. Colour by one and show the numbers of another.
Mobile vs. desktop
See the heatmap for mobile visitors and for desktop visitors, and how the same page works on each.
Traffic segments
Filter the heatmap by where the visitors came from, and see how each channel uses the page.
Experiment heatmaps
A heatmap for every variant of your GrowthBook experiments, and two variants side by side.
Related agents
All agents →Related features
All features →Time Machine
Go back to any version of a page, with the heatmap for exactly that version and a written summary of what changed.
Click products
See which products were bought by the visitors who clicked an element.
Click transitions
See which pages visitors went to after they clicked an element, and what those visits were worth.
Template heatmaps
Add up the same element across every page built from one template, and see where it works and where it doesn't.
Stop guessing why revenue dropped.
Book a demo and we'll show you what Historian finds on your own store.