Broken Page & Redirect Advisor

Looks for URLs that still have visitors — from search, ads, newsletters or old links — but are deleted, redirected or answer with an error instead of a page. For each one it estimates the revenue at risk from the traffic and the revenue the page used to bring in, and recommends what to do: the live page that best matches what visitors came for, or restoring the page if nothing does. It remembers what the team has already acknowledged, so a known dead link does not come back every day; new breakages are reported when they appear.