Ads
Your ad campaigns next to what happened on your site: spend, ROAS on your own revenue, and every change made to the campaigns.
Spend against your own revenue
Ads brings your Google Ads and Meta Ads campaigns into Historian: revenue, ad spend, ROAS and conversions, and clicks, impressions, CTR and cost per click. Revenue is your site's own revenue as Historian tracks it, not the platform's estimate, so ROAS is measured against money that actually arrived.
From channel to keyword
See your ads by channel, by campaign or by ad, and drill down from the campaign through its ad groups to each ad and keyword. Every level has its own overview, its numbers and its changes.
Every change to the campaigns
Historian records the changes made to your campaigns, such as budgets, statuses, new ads and keywords, and sets them next to the changes made on your site, so you can see which of the two moved the numbers.
Read only
Historian reads your ad accounts and never changes a campaign. The data is captured every night.
Everything in Ads
Google Ads
Your Google Ads campaigns, ad groups, ads and keywords in Historian, measured against the revenue your site actually took.
Meta Ads
Your Meta Ads campaigns, ad sets and ads in Historian, measured against the revenue your site actually took.
Microsoft Advertising Coming soon
Your Microsoft Advertising (Bing) campaigns next to Google and Meta.
Ad change tracking
A record of every change made to your campaigns, ad groups, ads and keywords, set against the changes on your site.
Related agents
All agents →Ads Agency Report
Monthly account statement of what changed on the ad account, whether it moved the numbers, and what we cannot see.
Traffic Mix Strategist
Diagnoses over-reliance on any single channel and recommends diversification
Landing Page Revenue Gap Agent
Benchmarks every landing page and surfaces the ones dragging down entry conversion
Stop guessing why revenue dropped.
Book a demo and we'll show you what Historian finds on your own store.