Newsletter Strategist
Weekly, data-driven newsletter recommendations based on trends, top products, and content.
- agent ›Plan for Thursday's newsletter: lead with wool socks. Sales are up 64% week on week, they convert at 4.8% from email, and next week brings the first frost.
- you ›I wanted to lead with the new rain jacket collection. We just launched it.
- agent ›The rain jackets get plenty of views but convert at 1.1% so far, and two competitors open with rain wear on their front pages this week. Wool socks is a message nobody else is sending.
- you ›So the launch gets nothing?
- agent ›Second block, linked to your 'How to choose a rain jacket' guide — first-time visitors who read it buy more often than those who land on the collection.
- agent ›Send it Thursday before 8. 71% of your newsletter sessions are on mobile, and they peak on the morning commute.
What it does
Works like a marketing consultant who plans your newsletter every week from your own numbers. It picks the products to feature from what is actually selling and converting — revenue trends, conversion by traffic source, how products do from email — and the tags and categories on the rise. It pulls in your latest guides, blog posts and landing pages so the newsletter supports the rest of your content, looks at what competitors are putting on their front pages and at trends on the web, and takes the weather, the calendar and your visitors' devices into account. The result is a weekly plan: what to lead with and why, what goes in the other blocks, which content to link, and when to send.
An example insight.
What a result from Newsletter Strategist looks like. The numbers are an illustration, not a customer's.
Lead this week's newsletter with wool socks, not the new rain jackets
Wool socks are up 64% week on week and convert at 4.8% from email; the first frost is forecast for next week. The new rain jackets convert at 1.1% so far, and two competitors already lead with rain wear. Put the jackets second, with the buying guide.
Related features
All features →Newsletter analysis Beta
In beta: your newsletters archived and read by Historian, with the traffic and revenue from email and each link's visits, orders and revenue.
Products
Revenue, quantity sold, visitors and orders for every product, against a benchmark, with each product's price and availability as it was captured.
Competitors
Historian captures your competitors' frontpages every day, so their campaigns and changes sit next to your own site's history.
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Book a demo and we'll show you what Historian finds on your own store.