Heatmap
Template heatmaps
Add up the same element across every page built from one template, and see where it works and where it doesn't.
What you see
Historian knows which pages share a template: all product pages, all category pages. Switch the heatmap from page level to template level and every element is coloured by its numbers across all pages of that template. There is a site level as well.
Page by page, for one element
At template level, an element has a Template tab: the element's numbers on every page of the template, sorted by the metric you choose. For each page: clicks, converted clicks, conversion rate, revenue, revenue per click, sessions and page views, with a total at the bottom. Click a page to open it.
Why it matters
A single product page rarely has enough traffic to say much about its "Add to basket" button. Thousands of product pages together do. Template level gives you the numbers for a decision that applies to the whole template, and the page-by-page view shows the pages that do much better or much worse than the rest.
An example
On the product template, the size guide link has a high conversion rate overall. Sorted by clicks, the Template tab puts the shoe pages at the top, and their conversion rate after a click is the highest too. On the jacket pages, the same link is hardly clicked: a place to test a more visible size guide, with the shoe pages as the benchmark.
More in Heatmap
Heatmap overview →Time Machine
Go back to any version of a page, with the heatmap for exactly that version and a written summary of what changed.
Version comparison
Put two periods or two versions of a page side by side, each with its own heatmap and its own numbers.
Revenue per click
Colour the page by what a click on each element brings in, not by how often it is clicked.
Click products
See which products were bought by the visitors who clicked an element.
Click transitions
See which pages visitors went to after they clicked an element, and what those visits were worth.
Element drill-down
Click any element on the heatmap and follow its numbers day by day, with the days it changed marked on the chart.
Heatmap metrics
Eleven metrics for every element on the page, from clicks to revenue per click. Colour by one and show the numbers of another.
Mobile vs. desktop
See the heatmap for mobile visitors and for desktop visitors, and how the same page works on each.
Traffic segments
Filter the heatmap by where the visitors came from, and see how each channel uses the page.
Experiment heatmaps
A heatmap for every variant of your GrowthBook experiments, and two variants side by side.
Related agents
All agents →Related features
All features →Element drill-down
Click any element on the heatmap and follow its numbers day by day, with the days it changed marked on the chart.
Heatmap metrics
Eleven metrics for every element on the page, from clicks to revenue per click. Colour by one and show the numbers of another.
Pages
Every page on your site with its revenue, conversion, visitors and orders against a benchmark, sorted by where the opportunity is biggest.
Stop guessing why revenue dropped.
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