A/B Test Opportunity Finder
Identifies the elements most worth testing with expected uplift estimates
- agent ›Best test candidate this week: the delivery line under the price on product pages. 48,000 views a week, and its click-through is the same across all 900 product pages — a test can read a result in about three weeks.
- you ›I'd rather test the new front page hero. That's where the team wants answers.
- agent ›The hero gets 9,000 views a week and its click rate swings 30% every time the campaign changes. A test there needs around sixteen weeks, and the campaigns would muddy it anyway.
- you ›Fine. What's the hypothesis for the delivery line?
- agent ›'Order today, delivered Thursday' beats 'Delivery in 1–3 working days'. Same promise, but concrete. A 3% lift in add-to-basket is worth about DKK 14,000 a month.
- agent ›For the hero: write down what the team wants to learn. If it's 'which campaign image works', the heatmap of each campaign version answers that without a test.
What it does
A test is only worth running if it can reach a result. This agent looks for elements with plenty of traffic whose click-through is stable across similar pages — the same element behaving the same way on hundreds of product pages — because those are the ones a test can read quickly and confidently. It combines that with revenue attribution to rank the candidates by expected uplift, and writes a ready-to-brief hypothesis for each: the element, what to change, why, the uplift if it works and roughly how long the test needs to run. It also tells you when an element is a poor candidate, so the team does not spend weeks on a test that cannot conclude.
An example insight.
What a result from A/B Test Opportunity Finder looks like. The numbers are an illustration, not a customer's.
Test hero CTA copy — 'Shop Now' vs 'Browse Collection'
Historical data shows 'Shop Now' CTAs convert 1.8× better than 'Browse' variants on this site. The current hero uses 'Browse Collection'. A simple copy test could validate this with minimal risk.
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Book a demo and we'll show you what Historian finds on your own store.