Identifies the elements most worth testing with expected uplift estimates
Scans elements with high traffic but low CTR variance across similar pages, suggesting these are stable enough to test confidently. Combines this with revenue attribution data to rank test candidates by expected uplift. Produces a ready-to-brief test hypothesis for each candidate.
Click analytics · Template analytics · Heatmaps · Page analytics · Structural elements
Weekly
A/B Test Opportunity Finder
Action Agent
$2,600
expected uplift
Historical data shows 'Shop Now' CTAs convert 1.8× better than 'Browse' variants on this site. The current hero uses 'Browse Collection'. A simple copy test could validate this with minimal risk.
Test BriefAutomatically links performance drops to the page changes that caused them
Catches embarrassing content mistakes on key pages before customers see them
Surfaces every underperforming call-to-action with a concrete improvement brief