A/B Test Opportunity Finder

Identifies the elements most worth testing with expected uplift estimates

  1. agent ›Best test candidate this week: the delivery line under the price on product pages. 48,000 views a week, and its click-through is the same across all 900 product pages — a test can read a result in about three weeks.
  2. you ›I'd rather test the new front page hero. That's where the team wants answers.
  3. agent ›The hero gets 9,000 views a week and its click rate swings 30% every time the campaign changes. A test there needs around sixteen weeks, and the campaigns would muddy it anyway.
  4. you ›Fine. What's the hypothesis for the delivery line?
  5. agent ›'Order today, delivered Thursday' beats 'Delivery in 1–3 working days'. Same promise, but concrete. A 3% lift in add-to-basket is worth about DKK 14,000 a month.
  6. agent ›For the hero: write down what the team wants to learn. If it's 'which campaign image works', the heatmap of each campaign version answers that without a test.

What it does

A test is only worth running if it can reach a result. This agent looks for elements with plenty of traffic whose click-through is stable across similar pages — the same element behaving the same way on hundreds of product pages — because those are the ones a test can read quickly and confidently. It combines that with revenue attribution to rank the candidates by expected uplift, and writes a ready-to-brief hypothesis for each: the element, what to change, why, the uplift if it works and roughly how long the test needs to run. It also tells you when an element is a poor candidate, so the team does not spend weeks on a test that cannot conclude.

Category
Action & Recommendation
Data sources
Page analytics · Template analytics · Heatmaps
Schedule
Weekly

An example insight.

What a result from A/B Test Opportunity Finder looks like. The numbers are an illustration, not a customer's.

A/B Test Opportunity Finder · Test Brief · Example

Test hero CTA copy — 'Shop Now' vs 'Browse Collection'

Historical data shows 'Shop Now' CTAs convert 1.8× better than 'Browse' variants on this site. The current hero uses 'Browse Collection'. A simple copy test could validate this with minimal risk.

DKK 18,000

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