Heatmap
Revenue per click
Colour the page by what a click on each element brings in, not by how often it is clicked.
What you see
The page with every element coloured by revenue per click: the revenue from the sessions that clicked the element, divided by those sessions. Elements that are clicked by people who buy stand out, whether they are clicked often or not.
Why clicks are not enough
The most clicked element on a page is often the menu or the search field. That says little about what earns money. Revenue per click puts a small banner that is clicked by buyers ahead of a big one that is clicked by browsers.
Next to it are revenue, revenue per day and converted sessions, so you can see both what each click is worth and what the element brings in overall, and the average order size of the sessions that clicked it.
An example
On the front page, the hero banner gets the most clicks. Coloured by revenue per click, a smaller "Bestsellers" link further down is worth twice as much per click. That is an argument for moving it up, made with numbers.
What other heatmaps don't do
A heatmap that only knows about clicks cannot tell you what a click is worth. Historian ties each click to the session it was in and the revenue that session produced, so revenue is a colour on the heatmap like any other metric.
More in Heatmap
Heatmap overview →Time Machine
Go back to any version of a page, with the heatmap for exactly that version and a written summary of what changed.
Version comparison
Put two periods or two versions of a page side by side, each with its own heatmap and its own numbers.
Click products
See which products were bought by the visitors who clicked an element.
Click transitions
See which pages visitors went to after they clicked an element, and what those visits were worth.
Template heatmaps
Add up the same element across every page built from one template, and see where it works and where it doesn't.
Element drill-down
Click any element on the heatmap and follow its numbers day by day, with the days it changed marked on the chart.
Heatmap metrics
Eleven metrics for every element on the page, from clicks to revenue per click. Colour by one and show the numbers of another.
Mobile vs. desktop
See the heatmap for mobile visitors and for desktop visitors, and how the same page works on each.
Traffic segments
Filter the heatmap by where the visitors came from, and see how each channel uses the page.
Experiment heatmaps
A heatmap for every variant of your GrowthBook experiments, and two variants side by side.
Related agents
All agents →Hero Banner Revenue Optimizer
Tracks whether the hero is earning its place — the most expensive pixel on the site
High-Traffic Revenue Leaker
Identifies popular pages that attract traffic but fail to monetise it
Landing Page Revenue Gap Agent
Benchmarks every landing page and surfaces the ones dragging down entry conversion
Related features
All features →Heatmap metrics
Eleven metrics for every element on the page, from clicks to revenue per click. Colour by one and show the numbers of another.
Click products
See which products were bought by the visitors who clicked an element.
Version comparison
Put two periods or two versions of a page side by side, each with its own heatmap and its own numbers.
Stop guessing why revenue dropped.
Book a demo and we'll show you what Historian finds on your own store.