Audits navigation efficiency — is the site structure helping or hurting revenue?
Analyses page-to-page flows and element-to-page transitions to map the de-facto navigation paths users take. Compares these to the intended IA implied by navigation elements. Flags structural inefficiencies like dead-end pages, under-linked high-value pages, and navigation elements with low click-through.
User flows · Page transitions · Click analytics (navigation elements) · AI page descriptions · Structural elements (navigation semantic role)
Monthly
Site Architecture Advisor
Strategy Agent
$6,200
expected uplift
Only 12% of users find the Sale section despite it having the highest conversion rate on the site. Moving it to the primary navigation could recover significant lost traffic.
Recommendation