Social Media Strategist
Weekly, data-driven social media content plans based on trends, products, and context.
- agent ›Week 44: four posts. Tuesday, the wool socks — up 48% this week, and the weekend turns cold. Thursday, the new kids' rain set. Saturday, a behind-the-scenes post. Sunday, the last day of the autumn sale.
- you ›I'd rather push the new sneakers on Tuesday. That's what we just bought in.
- agent ›The sneakers have 410 product views in two weeks and 6 sales; the socks had 2,900 views and 210 sales. Visitors from social buy what is already moving.
- you ›So the sneakers get nothing?
- agent ›Give them Saturday instead of behind-the-scenes. Your social traffic on Saturdays is 70% mobile and browses more pages per visit — new products do best there. I've moved it in the calendar.
What it does
Social posts are usually planned from a hunch. Once a week this agent plans them from the shop instead: the products and categories that are rising, how visitors from social channels behave and on which devices, what is on your front page and what changed on the site this week, the weather, and the events in your calendar. Each post in the plan names the product or category, the angle and the day, and says why — the trend, the weather or the event behind it — so the plan can be questioned and changed. The planned posts go into your Historian calendar, next to the campaigns and events already there.
An example insight.
What a result from Social Media Strategist looks like. The numbers are an illustration, not a customer's.
Week 44: lead with wool socks as the cold arrives
Wool socks are up 48% week over week and the weekend turns cold. Four posts planned, Tuesday to Sunday, each tied to a rising product, the weather or an event in the calendar, with the reason written next to it.
More Strategy agents
All Strategy agents →Weekly Performance Strategist
Your Monday morning briefing — what changed, what matters, what to focus on
Revenue Growth Advisor
Ranks the highest-leverage revenue opportunities filtered by what's fixable
Seasonal Opportunity Scout
Spots upcoming commercial moments and tells you if the site is ready
Traffic Mix Strategist
Diagnoses over-reliance on any single channel and recommends diversification
Mobile vs Desktop Strategy Advisor
Tracks whether the mobile gap is narrowing or widening — and why
Category Performance Strategist
Finds the category anomalies that wouldn't show up in a standard dashboard
Funnel Health Advisor
Detects when a funnel step breaks and connects it to what changed
Site Architecture Advisor
Audits navigation efficiency — is the site structure helping or hurting revenue?
Every category
The agent catalog →Strategy
Know what to focus on
9 agentsRevenue Opportunity
Find the money hidden in data
12 agentsAction & Recommendation
Specific things to change today
12 agentsCompetitive Intelligence
Know what the market is doing
5 agentsRedesign
Before, during and after a redesign
4 agentsPlatform Migration
Move platforms without losing revenue
4 agentsOther
More agents in the catalog
6 agentsStop guessing why revenue dropped.
Book a demo and we'll show you what Historian finds on your own store.