Works with any e-commerce platform
A simple question from a CMO, led us to uncover a major data-gap in the e-commerce MarTech stack.
I (Peter) was working as CTO of a company that relied heavily on webshop revenue when one day, the CMO asked what happened on the webshop on the 26th of April.
From our source code versioning system, I got the code that was in production on that date, only to discover that it was nowhere near enough to give a satisfactory answer.
The reason he wanted to know was that he had looked at Google Analytics, and determined that this was a turning point for our Conversion Rate, which had dropped one percentage point.
A significant chunk of our revenue was missing, and we couldn’t retrieve it, though many attempts were made to do so. This led to all sorts of not-so-nice consequences.
I started scouting the market for a solution, so we wouldn’t end up in the position again and was surprised to learn that it did not exist.
I started talking to Filip, knowing that he had previously worked at a very successful MarTech startup. He had some observations about which questions were answered well by the current offerings in the market, and more importantly some observations which customers had, but were not being answered.
We synthesized our experiences and realized the problem, the history was missing. While most, if not all, companies had access to the equivalent of a statistician, all of the companies were missing a historian.
That is what we founded Historian to provide.
Peter has founded a web agency, a webshop platform and worked with numerous companies as a freelance consultant.
Peter handles the commercial side of Historian.
Filip has been a part of the journey of two highly successful scaleups. He knows what it takes to build technology that scales and how to implement it.
Filip handles the tech side of Historian.
Historian was pitched to Ole Gregersen, one of Denmark’s leading Conversion Rate Optimization experts. Each year he hosts the highly recommendable conference called Conversion Boost. He was gracious enough to issue a special invitation to present, at his conference.
It was an amazing day, Historian was extremely positively received.
We are humbled and grateful to have been granted emission into the Innofounder program. Which provides a grant of approx.. 100.000 EUR as well as mentoring from successful entrepreneurs and people in the startup community.
We are lucky to part of the Bonfire co-working space. Bonfire is consists mainly of seasoned creative professionals, and input provides value on a daily basis. The house is extremely charming and nice. But we have our office in the basement, more perfect surroundings for a startup, is hard to imagine.
CVR-nr: 43717715
Strandvejen 124
2900 Hellerup
Denmark