Historiancaptureseveryupdateandtranslatespastactionsintoinsights.Heatmaps,passivesplittesting,andperformanceanalysisempowerdata-driventeamstolearnfromeverychange.
Trusted by leading e-tailers
Historian captures every update and translates past actions into insights.
Heatmaps, passive split testing, and performance analysis empower data-driven teams to learn from every change. Historian captures sites daily, automatically preserving every page and product detail.
Our platform identifies key elements—like hero banners, menus, and product data—while filtering out dynamic or personalized content.
Only meaningful changes remain, so your team can act on what truly matters.
Historian’s heatmaps tie interactions to conversion rates, revenue per click, and even products purchased—all permanently stored. Whether you’re revisiting last Christmas or yesterday, our heatmaps show the exact version of your site for reliable, data-backed decisions.
Heatmaps overlay conversion rates, revenue per click, and purchased product, revealing small changes with significant impact.
Heatmaps overlay conversion rates, revenue per click, and purchased product, revealing small changes with significant impact.
See the products that ended up being purchased after clicking an element.
For sliders, personalized elements etc. the page landed on plus stats are available.
Passive splittest detects human-made edits on important pages, then gathers data to determine each update’s effectiveness. When enough information is collected, the results appear in the News feed—revealing exactly which changes drive performance.
Historian customers are typically seeing 3-4 times the users of Historian versus their other analytics tools. Because Historian provides instant relatable insights in an intuitive and safe way to all users.